Ofcom is the communications regulator. We regulate the TV and radio sectors, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate. We make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices, while ensuring that competition can thrive.
This report is designed to give an accessible overview of media literacy among UK adults aged 16 and over. The purpose of this report is to support people working in this area to develop and promote media literacy among these groups.
This report is the fourth full report since our survey began in 2005. It is therefore able to show trends over time for many of the questions asked. However, statistically significant change is measured against 2009 in order to show how swiftly or not attitudes and behaviour are evolving.
Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.