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The Whitbread Race: Sport, Media, and Marketing in Action

, Filed Under: Media & Information Literacy, Resources

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Source: National Association of Media Educators
Author: Gordon Lawrence
Link: http://www.waikato.ac.nz/film/NAME/script/whitbread.html

Una descripción de las relaciones entre el marketing, el periodismo televisado y la cobertura en la red mundial que tipifica grandes acontecimientos deportivos, tales como la carrera de Whitbread.