PROJECT GIRL is a girl-led, arts-based initiative created to enable girls to become better informed critical consumers of mass media advertising and entertainment. In other words, to become more media literate.
The purpose of PROJECT GIRL is to enable girls to look at all media forms with smart eyes so that they control the interpretation of what they see and hear rather than letting the interpretation control them. Adolescent girl advisors, leading scholars, educators, media activists, health experts and artists all helped create the PROJECT GIRL media literacy curriculum, and traveling Art Exhibition.