Why promote media literacy?
Society is becoming increasingly reliant on digital communications technology. The world around us is changing rapidly; the various media and communications technologies are becoming an integral part of everyday life. Knowledge of their use is increasingly a prerequisite to effective participation in society and in the economy.
When the traditional models of content regulation become less effective in minimising potential harm and offence we must turn to parents, carers and individuals to take more responsibility for what they, and children, see and hear on television, radio and online.
The increasing importance of media literacy, not just for individuals but for society as a whole, is reflected in important initiatives such as the recent formation of the UK Council of Child Internet Safety (UKCCIS). In addition, one of the priorities of the Government’s Digital Britain Report will be to take a fundamental look at media literacy in the UK . Ofcom looks forward to working with the Government on this new initiative, and our future media literacy programme will be informed by its conclusions.
Ofcom’s intention to review its activity to promote media literacy was included in the draft Annual Plan, published for consultation in late 2006.