The Coalition for Quality Children’s Media is a national, nonprofit organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children’s media.
KIDS FIRST! evaluates, rates and endorses children’s films, DVDs, CDs, TV shows and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of sponsored products.
The Coalition is a voluntary collaboration comprising more than 100,000 media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide.
