The Geena Davis Institution on Gender in Media, which is getting the $1.2 million grant from Google, devotes to improve the images of women that young people see in films and TV shows.
As Google director Jacquelline Fuller said: ” We’re supporting their promotion of gender quality in U.S. family films by enabling them to take a previously time-sensitive research model and automate it. On a bigger level, the technology can allow the research to scale and expand globally, helping to accelerate positive female representation across the world.”