This study is a substantive, qualitative
survey targeting 500 high school students
to discern the television and Internet
media viewing behavior of secondary
schools in a populous area such as
Niigata City and Nagaoka City where
presumably provides different sociological
backgrounds and levels . The purposes of
the study are a) to basically discern the
major media viewing behavior of students,
b) to examine the significance of the
Cellular phone novels (KEITAI novels) in
education from the perspective of media
literacy based on the examining the
effectiveness of KEITAI novels as teaching
materials for educational guidelines. The
survey results showed that students used
the Internet mainly through their cellular
phones. For both television and Internet
viewing, the study showed a couple of
unintentional tendencies: i) students avoid
talking with friends about viewing their
favorite media, ii) students wrap
themselves in their media viewing
depending on the situation and place. The
usage of cellular phones in Japanese high
schools seems ubiquitous. Students prefer
reading using cellular phones. Cellular
phone novels (Keitai novels) are widely
read in Japan.
