Young People in the Media, in acronym (YPM) was established with the conviction that
putting children first through effective participation by expressing, their thoughts, hopes,
fears and dreams on the public agenda is fundamental for the realization of their rights and
wellbeing and for bringing about lasting social and economic progress for all sectors of
society.
YPM’s work is based, inspired by national and universal values by putting the best interest of
the child at the core of its advocacy and development objective. Its work is guided by the
UN convention on the rights of the child, the African charter on the rights and Welfare of the
child, Children’s Act of 2005 and other relevant national, regional and international
instruments on child rights promotion and protection agenda.
YPM aims to specifically advocates on child rights promotion agenda as well as to build
the capacity and knowledge of children and young people to better enhance their
participation effectively on decision making process; provide a platform for participation,
dialogue and building the capacity of children on advocacy, Media Literacy, public
speaking skills and the rights to participation ; collaborate with government, partner
organizations and the civil society in the development and implementation of effective
child policies and programmes on child rights agenda ; and also promote a common voice
for children in the Gambia and beyond.
