This article included the analysis of the Western audiovisual stereotypes of
Russian image from the period of ideological confrontation (1946-1991): ideological and social
trends, classification of the contents’ models and genres. The content analysis of the western media
texts of the period of the “cold war” (1946-1991) allows to present their main plot diagrams as
follows: Soviet spies penetrate into the territory of the USA/Western country to commit diversion
and/or to worm out military secrets; the USSR prepares a covert attack on the territory of the
USA/Western world, creating secret bases with nuclear weapons; the inhuman Soviet totalitarian
regime oppresses its own people or the people of any other country; Nonconformity
leaves/attempts to leave the USSR where, in their opinion, democracy and individual freedom are
being oppressed; common western people explain to Soviet military/civilian visitors who were
mislead by propaganda that the USA/Western country is the stronghold of friendship and worldwide
prosperity and peace; obstacles connected with the ideological confrontation between the USSR and the Western world appear on the way of a loving couple.
