Weaponizing the Digital Influence Machine: The Political Perils of Online Ad Tech identifies the technologies, conditions, and tactics that enable today’s digital advertising infrastructure to be weaponized by political and anti-democratic actors.
Authors Anthony Nadler, Matthew Crain, and Joan Donovan (Media Manipulation Research Lead, Data & Society) define the “Digital Influence Machine,” or DIM, as the “infrastructure of data collection and targeting capacities” developed by ad platforms, web publishers, and other intermediaries.
The DIM includes consumer monitoring, audience-targeting, and automated technologies that enhance its reach and, ultimately, its power to influence.
Three key shifts in the United States media landscape have provided the conditions for the weaponization of the DIM, write the authors: the decline of professional journalism; the expansion of financial resources devoted to political influence; and the growing sophistication of targeted advertising with little oversight.
- : https://datasociety.net/output/weaponizing-the-digital-influence-machine/
- : Anthony Nadler, Matthew Crain, and Joan Donovan
- : datasociety.net