Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
This report is designed to give an accessible overview of media literacy among UK adults aged 16 and over. The purpose of this report is to support people working in this area to develop and promote media literacy among these groups.