The Whitbread Race: Sport, Media, and Marketing in Action March 3, 2008, Filed Under: Media & Information Literacy, Resources Country: New ZealandLanguage: EnglishSource: National Association of Media EducatorsAuthor: Gordon LawrenceLink: http://www.waikato.ac.nz/film/NAME/script/whitbread.htmlAn outline of the relationships between marketing, televised journalism and WWW coverage that typifies large sporting events such as the Whitbread. Share this:ShareFacebookTwitterLinkedInTumblrWhatsAppGoogleEmailPrint
