There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.
This study uncovers:
* Primary motivations for sharing
* Six sharing personas
* Essential steps for marketers aiming to get their content shared
* Impact of sharing on Information Management
* Cycle of sharing
* Enduring role of e-mail in the age of social media
The study was conducted by The New York Times Customer Insight Group.