This article included the ideological, structural analysis of the Russian image
representation in the “cold war” times’ film ‘White nights’ (USA, 1985). Following the methodology
developed by U. Eco the author selected three systems which are significant in a product: the
author’s ideology, market conditions which determined the plot, the creating process and success
of media text (or, at least, promoted the first, the second and the third); narrative techniques,
ideological and social trends, stereotypes
