It is very important to assess how audiences in the region perceive the Arabic TV services of International Satellite Broadcasters such as Deutsche Welle, France 24 and Russia Today. Most of the time, foreign Arabic-speaking channels fail “to win the hearts and minds” of the Arab public for three reasons: arrogance, impatience, and lack of listening from the communicators’ side. Foreign Offices must be humble enough to admit mistakes. The Arab public is more likely to expect propaganda and spin rather than truth from TV channels like Deutsche Welle, France 24, or Russia Today.
This study was conducted by the Arab European Media Observatory attempts to assess how audiences in the region perceive the Arabic TV services of International Satellite Broadcasters such as Deutsche Welle, France 24 and Russia Today in Egypt.
