European Researcher, 2012, Vol.(30), № 9-3.
The study of the media culture, the virtual world requires human knowledge and skills analysis of media texts of different levels of complexity. The article explains the technique of analysis of media texts detective-fiction genre as an example of the screen adaptations of A.N.Tolstoy (1883-1945) novel – “The Hyperboloid of Engineer Garin” (1927) in the context of media education. The author believes that the technology fits into the basic range of media education goals of higher education (especially in the training of future cultural studies, art historians, sociologists, linguists, psychologists, teachers).