Toys, video games, animated TV series or feature films are strongly linked as they contribute to create meaningful cultural worlds for children. Inés will explore the complex inter-textual elaboration involving narratives, plot construction, graphics and artistic choices that international audiences recognize. The launch of new cultural products worldwide requires producers to cast a wide promotional net over a mass audience and to consolidate brand identity through multiple licensing agreements. Inés will consider how these managerial displacements are adapted to enrich the continuity of play and to meet children’s digital cultures in each country.
