With the changing media environment, media literacy education is an emerging field in
China. Many studies have shown the significance of media literacy education, but they
have mostly been conducted in the Western context, and there have been a few studies
investigating media literacy education in the Asian context. Based on this understanding,
this study aimed to explore the implementation of, and approaches to, media literacy
education in a Chinese primary school. It aimed to shift media literacy education from an
international context to a local setting, and offers a point of reference to enrich the theory
and practice of the process of localisation. The research questions focused on how media
literacy education was initiated in the context of the national curriculum reform in
mainland, and two ways in which it was implemented in a primary school. It was a
qualitative case study, using observation, interview, focus groups, group meetings and
document analysis as the main methods of collecting data in the field.
