This document provides an in-depth study of the findings from the Digital Day 2016 children’s consumer research. It focuses on the data from the children’s quantitative three-day diary study, and includes some comparisons to the adults’ study and Digital Day 2014. Key findings from the main adults’ study were published in August as part of our Communications Market Report 2016. The research provides a snapshot of media and communications behaviour over a three-day period, exploring when and how children use services and devices throughout the day, covering both personal and study use; in and away from the
home.
