A fascinating case study of public relations, social media, citizen activism, freedom of expression, and big business: a timeline showing how the first four days of the online PR battle between Nestle and Greenpeace . It shows the numbers of people online who helped drive the PR disaster for Nestle over the company’s alleged use of unsustainable palm oil and resultant dam
NESTLE KERFUFFLE
, Filed Under: Media & Information Literacy, Resources
Source: http://prezi.com/kmrh4fmlzsen/nestle-kerfuffle/
Author: Prezi.com