In these times of deep crisis, audiovisual communciation is taking on an ever-increasing importance in the context of the digital society in which we live; communication technologies are present in all aspects of daily life and the consumption of media is growing and unstoppable, especially with the overwhelming presence of smartphones that have invaded all the spaces we move in. Videogames, televisions and computers in all their forms, and smartphones, are everywhere to the extent that the time spent in front of a screen by all sectors of society now takes up most of the leisure time of the citizens of all four corners of the world. Yet in the face of this barrage of media, citizens have developed few formative experiences for acquiring these audiovisual and media languages or for ncreasing their audiovisual and media skills. Neither education centres nor civic associations or the media…have encouraged the development of audiovisual proficiency as the key to fomenting critically and audiovisually «competent» citizens.
