According to the definition given in the UNESCO documents, Media Education:
– deals with all communication media and includes the printed word and graphics, the sound, the still as well as the moving image, delivered on any kind of technology;
– enables people to gain understanding of the communication media used in their society and the way
they operate and to acquire skills using these media to communicate with others;
– ensures that people learn how to:
* analyse, critically reflect upon and create media texts;
* identify the sources of media texts, their political, social, commercial and/or cultural interests, and their contexts;
* interpret the messages and values offered by the media;
* select appropriate media for communicating their own messages or stories and for reaching their
intended audience;
* gain or demand access to media for both reception and production.
Media education is part of basic entitlement of every citizen, in every country in the world, to
freedom of expression and the right to information and is instrumental in building and sustaining
democracy” (UNESCO, 1999, p.273-274).