The following is an excerpt from Renee Hobbs :
Media literacy aims to respond to the complex relationship that people have with media, popular culture and the technologies of communication. Media literacy is often defined as the ability to access, analyze, evaluate and communicate messages in a wide variety of forms (Aufderheide and Firestone, 1993). Most scholars and practitioners in media literacy conceptualize it by emphasizing three elements: a personal focus on accessing and using media; the process of critically analyzing and evaluating the content, form and contexts of media messages and media systems and institutions; and the ability to compose or create messages using digital, visual and electronic tools for purposes of self-expression, communication and advocacy.
