This paper presents a pioneering experience for Spanish University Communication degrees. It deals with the elective subject «Audiovisual Discourses and Peace Culture» offered in the fourth year of the Audiovisual Communication University Degree at Universitat Jaume I of Castellón. This learning project is focused on the proposals of peace research as a complementary and coincident research and educative project to educommunication. In this course students realize their role as citizens professionals of communication, and, therefore, their responsibility and that of their communicative acts in the configuration of society and culture. It focuses on the possibilities and consequences of their discourses as mediators in public communication scenarios to participate of the debate towards cultures for peace.
The paper shares the design, development and results of this subject during 6 years as a university teaching project that can be extrapolated to other learning contexts. It is presented as well as an epistemological and methodological reflection that can be applied to all main subjects in the different communication university curricula so that students graduate being prepared both from a technical and commercial perspective but also from an educommunicative, critical, civic, social and cultural one. This text pays special attention to the audiovisual examples (films and documentaries above all) used in the classes, to the ideas commented on them and to the methods for analyzing them taught from a cultural efficacy perspective and with the aim of detecting the discourse strategies of awareness communication to train citizenry in conflict transformation and solidarity.