Article by Magda Abu-Fadi on the future of newspapers—————“Amid all the gloom and doom of newspapers limping or folding, there’s a ray of hope in the print media landscape, thanks to innovative thinking and risk taking by publishers and editors who recognize opportunities to be seized at the right time.
“What we need to do is think in terms of a multitude of products, summarized under a brand, in a brand world, or even better in a brand experience world,” writes Horst Piker, group CEO of the Austrian Styria Media Group
Using multimedia, multi-channels and multi-platforms, Piker says in the foreword of a 73-page gem called “Innovations in Newspapers 2010 World Report,” ensures the target group feels it simply can’t live without a newspaper…..”