Takeaway:
– Play is hugely important for children. It helps them develop, learn, reflect on life and sort out events.
– Very few children feel that they are too old to play: only 6% of 7-12 year olds do.
– Digital has not “killed” play. The context in which children play has changed; some of the tools they use for play have changed – but they are still essentially communicating with the people in their lives, and playing through their childhood.
– 91% of parents report regularly using media devices as a family.
