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Finding a Credible Message to Win Hearts and Minds of the Muslim World

, Filed Under: Media & Information Literacy, Resources

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Source: Global Media Journal
Author: Thomas B. Christie, Ph.D., Andrew M. Clark, Ph.D., and Lara
Link: http://lass.calumet.purdue.edu/cca/gmj/sp06/gmj-sp06-christie-clark-zwarun.htm

Media as a means to win hearts and minds
The U.S. government has pursued an ambitious public relations effort to reach the ‘hearts and minds’ of the Muslim world. This study examines three approaches that have been used.