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Factors Affecting Media Literacy of Early Teenagers in Bangkok

August 19, 2013, Filed Under: Media & Information Literacy, Media Education Policy, Resources, Youth Media

Country: Thailand
Language: English
Source: World Academy of Science, Engineering and Technology
Author: Khajornjit Bunnag
Link: http://www.waset.org/journals/waset/v70/v70-79.pdf

The purposes of this research are:

1) to study the media literacy of early teenagers, and 2) to study the interaction between gender and timing of media exposure that affects the media literacy of teenagers. The sample of the study included 400 young people aged between 11 to 17 and who were living in Bangkok. The data was collected using questionnaires. Two-way ANOVA was used in analyzing the collected data. The result revealed that gender and timing of media exposure affected the media literacy of early teenagers with statistical significance at the level of 0.05.

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