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Facebook Usage among Somali Youth: A Test of Uses and Gratificaitons Approach

September 19, 2013, Filed Under: Media & Information Literacy, Media Education Policy, Resources, Youth Media

Country: Somalia
Language: English
Source: International Journal of Humanities and Social Science
Author: Ismail Sheikh Yusuf Dhaha and Abdikarim Barqadle Igale
Link: http://www.ijhssnet.com/journals/Vol_3_No_3_February_2013/33.pdf

This study aims to investigate the uses and gratifications obtained by Somali youth from using Facebook based on the uses and gratifications theory. The study employed online survey to collect the data. A total of 311respondents participated in the study. The results suggest that Somali youth are motivated by virtual companionship escape, interpersonal habitual entertainment, self-description of own country, self-expression, information seeking, and passing time gratifications. When regressed these factors against the time spent on the site, virtual companionship escape (β = .281 t = 3.226, p< .05), interpersonal habitual entertainment (β = .145, t=1.972, P< .05) and self-description of own country (β =.184, t= 2.762, P< .05) appeared as the predictors of the model. Finally, the study found that Facebook can be used as promotion tool for a country. Thus, the study suggests examining that factor in the context of countries that are experiencing chaotic situation.

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