The media are a very powerful economic and social force. The media sector is also an accessible instrument for European citizens to better understand the societies in which they live and participate in the democratic life. Hence a higher degree of media literacy can significantly contribute to reaching the objective set for the European Union at the Lisbon European Council on 23 and 24 March 2000 by the Heads of State and Government in particular as regards a more competitive knowledge economy, while contributing to a more inclusive society.
