The European Association for Viewers Interests (EAVI) has been created for facilitating the unifying process of all those who support the viewers’ interests. EAVI – the European Association for Viewers Interests is an independent, not-for-profit International association registered in Brussels (Association International Sans But Lucratif). Its primary objective is to promote and enhance viewers, and more generally citizens and media consumers’ interests at European level. Particular attention is paid to youth and the protection of children and minors. EAVI has been established with the support of the European Commission and received the Royal Decree from the Belgian authorities in March 2005.