EAVI – the European Association for Viewers Interests – is an independent, non-profit international association registered in Brussels under the Statute of AISBL – Association International Sans But Lucratif. Its primary objective is to promote and enhance viewers’ interests and, more generally, citizens’ and media users’ interests at European level. Particular attention is paid to youth and the protection of children and minors.
In particular EAVI aims to: Develop and promote active citizenship and media literacy and education, social responsibility; Promote good practices in media use which is crucial for fostering democratic growth, civic awareness and communication welfare; Engage the interests of European Institutions and influence relevant EU policies in order to encourage the media users’ interests to be better reflected in policy decisions.