“From the time children are first propped up in front of the television, they become media consumers. Today’s children experience the media in more quantities, and assimilate information at a faster rate, than children from previous generations. This is why children should start learning about media’s impact and effects as early as possible.
Many parents believe children will learn about the media along with reading and math when they enter school. Although this may seem to make sense to many parents, this notion is a mistake for two reasons…” (Retrieved on August 12, 2008 from http://www.understandmedia.com/art06.htm).