Creativity, both as a professional capability and as a personal attribute, is acknowledged as an important
dimension of education for a fast-changing world, relevant to future practice in the professions and for
learners and teachers. New social media tools, which place creation, publication and critique in the hands
of web users, have been recognised as having a role in democratising creativity, making the means of
production and distribution accessible to most of the developed world. Using these tools to facilitate
learning activities in higher education can promote creativity and many other related capabilities: digital
literacy, independent learning, collaboration and communication skills, and critical thinking. It requires
creativity on the part of teachers to develop and manage learning environments and tasks that are not
traditional and may be quite experimental. This paper asks some university teachers who are innovating
their teaching by using social media to reflect on how creativity informs their practice and the learning of
their students.