The way we use media is changing, the volume of information enormous,
demanding more of us than being able to read, write or use a computer. The
European Commission today warned that Europeans young and old could
miss out on the benefits of today’s high-tech information society unless
more is done to make them ‘media literate’ enough to access, analyse and
evaluate images, sounds and texts and use traditional and new media to
communicate and create media content. The Commission said EU countries
and the media industry need to increase awareness of the many media
messages people encounter, be they advertisements, movies or online
content.
