The topic of aspects and importance of digital media in Pakistan is one of the most interesting topics these days. Digital media is now and has been playing an important role in overall brand building. Whether the brand is international or local, digital media’s importance could never have been ignored as it is evolving time and again into a completely separate segment of marketing and advertising In this report we are going to do research from various aspects of digital media in Pakistan which includes online sale purchase, digital billboards, e-mail marketing, sms marketing, digital marketing through websites and social media. However, prevailing energy crisis, law and order situation and inflation rate plays an adverse role in the digital media in Pakistan. There are many aspects of digital media which most people are unaware of in Pakistan and there are not able to understand the importance and its functions like digital billboards and social media etc. Through this research we shall explain the process of each and every aspect of digital media as well as its importance along with some highlighted examples in Pakistan and issues Pakistan is facing for the growth of digital media will also be analyzed in this report.
