UK adults are spending more time online
There has been a significant increase in the self-reported volume of internet use since 2011. Overall estimated weekly volume of use of the internet among users has increased to an average of just under 17 hours per week (16.8 vs. 15.1 hours in 2011).
Over half (53%) of UK adults now use a mobile phone to go online, rising to 86% among smartphone users, and more than one in ten use a tablet computer (16%), games console/ player (16%), or a portable media player (12%), all significant increases since 2011.
On average, UK adult internet users claim to visit 19 websites in a typical week. There are considerable differences between demographic groups; for example, those over 75 estimate that they visit on average seven websites and ‘narrow users’1 six. This compares to people in AB households, and men, who estimate that they visit on average 27 and 24 respectively. Some 22% UK adult internet users say they visit fewer than five websites in a typical week.