EAVI’s video clip “A Journey to Media Literacy” is a 7-minute cartoon designed to explain, in a fun and simple way, what Media Literacy is all about, and why it is essential in order to live freely and participate fully in society. It was born thanks to a suggestion by Paolo’s 3 kids, who being unable to understand what their father did at work, came up with the idea of making an adventure cartoon to explain ML.
It follows the journey of a young boy called Jack as he sets out on an adventure across the oceans to reach the island of ML. As in all good adventure stories our hero grows and learns through the challenges he comes up against: dangerous creatures, suspect pirates and threatening weather conditions. The skills he develops coupled with the help and support from some friends along the way makes him confident and media-wise!