The aim of this study is threefold: It investigates the ways in which various forms of media, including new media, shape youth identity in South Africa. Secondly, it probes the possible ways in which media contribute to the civic identity of South African youth. Thirdly the study explores whether the media reflect youth voices. Information from this study will show if and how the media contribute to the construction of the social identities of the South African youth and if these identities help the youth to contribute to the strengthening of South Africa’s democracy. This information will also contribute towards formulating media policy that is responsive to the needs and interests of the South African youth.