The Centre for Youth and Media Studies (GRJM/CYMS) specializes in exploring questions of this nature. Founded in 1988, the Centre focused its initial efforts on analyzing television programming and viewing, and on the promotion of quality media content for youth. As youths’ media practices have become more diversified, the GRJM/CYMS quickly realized the importance of cultivating a specific research interest in psychosocial and cultural changes engendered by the implementation and diffusion of what are now known as emerging information and communication technologies.
