The PRIX JEUNESSE Foundation was established in 1964 by the Free State of Bavaria, the City of Munich and Bayerischer Rundfunk (BR). Zweites Deutsches Fernsehen (ZDF) joined the Foundation in 1971, the Bayerische Landeszentrale fur neue Medien (BLM) in 1992 and SuperRTL in 2005. The PRIX JEUNESSE Governing Board is headed by Dr. Ludwig Spaenle, Minister of Education of Bavaria, and includes representatives of the European Broadcasting Union, UNESCO (German Chapter) and the Centre International pour l’Enfance et la Jeunesse (CIFEJ).
The aim of the PRIX JEUNESSE Foundation is to promote quality in television for the young worldwide. It wants to bring forward television that enables children to see, hear and express themselves and their culture, and that enhances an awareness and appreciation of other cultures.
The bi-annual festival, the PRIX JEUNESSE INTERNATIONAL is the Foundation’s main activity. Further activities like the PRIX JEUNESSE Suitcase, training and global networking make PRIX JEUNESSE a world-embracing lobby organisation for quality children’s media.