The Media Against Racism in Sport (MARS) European Union/Council of Europe joint program chooses to focus, though not exclusively, on sport because it is considered as an important area for building social cohesion as it is also a major sector of investment in the media industry.
The MARS program offers media professionals (journalism students and trainers, journalists, media managers, etc.) to participate to various activities in order to explore the possibilities of developing ways of producing truly inclusive and intercultural media contents.