The Association for Media Education and Communication Culture in Germany (GMK) was founded in 1984 as an umbrella organization for a broad spectrum of professionals and experts, engaged in both practical and academic work in the fields of education, culture and the media. Being the largest Association, concerned with media literacy and media education in Germany, the GMK functions as a broad platform for discussion, cooperation and new initiatives.
The GMK aims to support media literacy as well as communication culture and contributes to these in a responsible fashion. In this respect, the new communication and information technologies such as multimedia, as well as the increasingly international nature of the media market, present a particular challenge.
The mediation of media competence to multipliers from the media pedagogical field is one principle task of the GMK. This includes (special media education projects targeting the needs of educators and students in kindergarten, primary schools, high school but also various out-of-school initiatives.
Additionally, GMK is especially concerned with ensuring the active participation of all social groups in public communication. Media should meet the cultural and communicative needs of every individual. Everybody should be able to express his or her interests and experience via media.
