The Charter for Media Literacy exists to support the establishment of media literacy across Europe. It was initially developed from an initiative of the UK Film Council and the BFI by a Steering Group representing major institutions in eight different countries.
Those who sign the Charter are able to network with others working for media literacy across Europe. The website includes a database of Charter signatories, which can be searched by country, media sector and education sector. The Charter is also available in other languages.
The three main commitments those signing the Charter promise to make are to:
raise public understanding and awareness of media literacy, in relation to the media of communication, information and expression;
advocate for the importance of media literacy in the development of educational, cultural, political, social and economic policy;
and support the principle that every European citizen of any age should have opportunities, in both formal and informal education, to develop the skills and knowledge necessary to increase their enjoyment, understanding and exploration of the media.