Abstract. This article included the analysis of the Western audiovisual stereotypes of Russian image from the period of ideological confrontation (1946-1991): ideological and social trends, classification of the contents’ models and genres. The content analysis of the western media texts of the period of the “cold war” (1946-1991) allows to present their main plot diagrams as follows: Soviet spies penetrate into the territory of the USA/Western country to commit diversion and/or to worm out military secrets; the USSR prepares a covert attack on the territory of the USA/Western world, creating secret bases with nuclear weapons; the inhuman Soviet totalitarian regime oppresses its own people or the people of any other country; Nonconformity leaves/attempts to leave the USSR where, in their opinion, democracy and individual freedom are being oppressed; common western people explain to Soviet military/civilian visitors who were mislead by propaganda that the USA/Western country is the stronghold of friendship and world-wide prosperity and peace; obstacles connected with the ideological confrontation between the USSR and the Western world appear on the way of a loving couple.
URL: http://www.erjournal.ru/journals_n/1371290472.pdf