The hermeneutic analysis of the cultural context is the investigation of the interpretation of media texts, cultural and historical factors influencing the views of the media agency / author and the audience’s point of view. The hermeneutic analysis of media text comprehension involves a comparison of the cultural tradition and reality, insight into the logic of a media text, media text analysis through comparison of artistic images in historical and cultural contexts. Thus, the object of the analysis is the media system and its functioning in the society, the interaction with the person, the media language and its use. This article uses the film of Alexander Muratov and Nikolay Rasheev “The Little School Orchestra” (1968) as an example of the hermeneutic analysis of media texts in student audience.