This paper discusses the main characteristics of advertising discourse in relation to childhood and its engagement with children’s view of this stage of life, in line with «new social studies» and critical discourse analysis. This discussion seeks to complement the functionalist perspective of communication studies in the field of advertising content analysis by incorporating a […]
Color in Child Espots: Chromatic Prevalence and Relation with the Brand Logo
Color is a crucial element in achieving effective and efficient communication. This article presents an analysis of the color elements used in TV ads aimed at children broadcast during November 2009 in Spain by the Disney Channel children’s network which, according to Kantar Media, is the audience leader in open-to-air television programing. The convenience sample […]
Attitudes and Beliefs of Secondary Teachers about Internet Use in their Classrooms
The work below examines the attitudes and beliefs that secondary teachers have about the use of Internet resources in their practices. It is presented results obtained from a questionnaire (n=1,721) with different dimensions, obtaining data about teachers’ attitudes and reasons with respect to the use of Internet resources, respect to teachers’ tasks employed for and […]
The Educational Role of the Digital Media in the Integration of Immigrants in Spain: elmundo.es and elpais.com
The objective of the present study is to highlight the importance of online newspapers in the formation of public opinion, by discovering whether they promote positive or negative attitudes towards immigration or contribute to increasing awareness about the impact of the digital press in educational and developmental terms. With this in mind, we carried out […]
Juan Luis Moraza, Pensamiento Crítico y los Medios. Media Literacy
Juan luis Moraza, Escultor. Profesor del departamento de escultura de la Facultad de Bellas Artes de la Universidad de Vigo, presenta en este video el Proyecto Media Literacy durante la Jornada sobre el pensamiento crítico y los medios. Huesca, 17 marzo 2012
Training Graduate Students as Young Researchers to Study Families’ Use of Media
This article presents a research and teaching experience that took place within an international research project, Digital Inclusion and Participation (2009-2011) involving researchers from Portugal and the USA (Texas). The main aim of the project is to understand the conditions and tendencies of access and appropriation of digital media by users and non-users, with a […]
From Chess to StarCraft. A Comparative Analysis of Traditional Games and Videogames
From their historical origins games have provided us with dramatic models of the fundamental activities of humankind, such as sowing and harvesting (mancala games), war (chess) and construction (puzzles). However, games based on the same activity change significantly depending on the place and time they belong to, and therefore a comparative analysis between traditional games […]
Keys to Recognizing the Levels of Critical Audiovisual Reading in Children
Based on the results of several projects carried out with children and adolescents, we can state that knowledge of production and broadcasting aids the acquisition of critical media skills. This article combines three media education experiences in Venezuela, Colombia and Spain driven by a critical reception approach. It presents leading indicators for determining the level […]
The Digital Afterlife of Youth-Made Media: Implications for Media Literacy Education
The digital age has fundamentally re-configured the relationship between makers and users. Every networked action by a user has the potential to be reinterpreted by other users. The original intentions of media makers emerge from this process in recontextualized form that I call the «digital afterlife». The phenomenon of digital afterlife has striking implications for […]
Social Media and Self-curatorship: Reflections on Identity and Pedagogy through Blogging on a Masters Module
The widespread uses of social media have been celebrated as a unique opportunity to redesign innovative learning environments that position students at the center of a participatory, multiliteracy and peer learning experience. This article problemitizes the connection between the social uses of new media and relevant educational practices and proposes more rigorous theoretical frames that […]
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