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Facebook Usage among Somali Youth: A Test of Uses and Gratificaitons Approach

September 19, 2013, Filed Under: Media & Information Literacy, Media Education Policy, Resources, Youth Media

This study aims to investigate the uses and gratifications obtained by Somali youth from using Facebook based on the uses and gratifications theory. The study employed online survey to collect the data. A total of 311respondents participated in the study. The results suggest that Somali youth are motivated by virtual companionship escape, interpersonal habitual entertainment, […]

 

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