Gen Why Media started as a conversation over coffee about generational theory, a social sciences theory that attributes shifts in mass consciousness to generational shifts.
While attending Vancouver-based, non-profit film school Pull Focus Film School, we were inspired by how the theory explained generations re-occurring in cycles, and that every four generations a “hero generation” is born. Characteristically hero generations live through a time of social crisis in their formative years and emerge civically minded, collectively orientated and with a constructive ethic of social discipline.
With this in mind, we made a short documentary titled Generation Why that explored the potential of Generation Y to fundamentally change social structures for the better. The film was well received and we were strongly encouraged by our peers to continue down this road. We did and it’s led us to Gen Why Media.