ECML, co-funded by the European Commission within the “eLearning Initiative” Programme, was initiated in 2004 and ended in 2006 .
The aim of the project was to create a European Centre for Media Literacy (ECML) as a non-profit educational organization to help stakeholders to understand why teaching media literacy is so important and to give students new education tools.
The project mission was to help children and adults prepare for living and learning in a global media culture by translating media literacy research and theory into practical information, providing pedagogical tools for teachers, youth leaders, parents, and caregivers of children.
In order to achieve this objective, the project supplied three kinds of services, still available for further research: the Content Repository, the Online Community, and the Online Review.